In my normal day to day, I create ideas and designs for ecommerce companies, which means strict rules and guidelines for what the output should be. When I get around to creating poster designs for SoFar Sounds, I treat them like an abstract piece of art. I start designing with typography and patterns until it sparks an idea or I stumble across it. For this design, I began with the idea of a triangle patterned backdrop, but I wanted to color in the triangles in an abstract pattern of colors. I filled in the colors by selecting certain triangles and coloring them in as a clipping mask (with those familiar with Adobe Photoshop). At the end of the exercise, I unclipped it to make sure all the triangles were filled in, and saw this interesting abstract design had formed. I ended up liking this design more than the original idea, so I went with it, and even tried a few options filling in the shapes with patterns and you can see below. For the text, I was inspired by a poster design I saw on Pinterest, so I tried to create the type myself and then based on that some new letters to fill in the gaps. I finished it off with one of my favorite san serif typefaces, Gotham, to add in the band, date and venue information.
I had the opportunity recently to collaborate with SoFar Sounds and Amnesty International to create a poster design for their "Give a home" initiative in support of the world's refugees. 1,000 artists, 300 gigs, 60 countries, 1 day.
I've been doing Sofar Sounds posters for over a year now. I was very excited when this new project came up, to design a poster for Cold War Kids playing at Union Station, Los Angeles.
So Far Sounds L.A. had a show at MV Art Dept in my blossoming neighborhood of Mar Vista. I wanted to mimic the beautifully designed sign as you enter the store. Gorgeous geometric patterns of reclaimed wood, white paint, and steel. I am personally a big fan of MV Art Dept bringing murals and creative workshops to the neighborhood.
Poster design for SoFar Sounds show in Culver City. Inspired by desert colors, and blended with random geometric shapes. Enjoy!
I designed this poster for a SoFar Sounds music show taking place in Santa Monica, CA. When I started the design, I wanted to do a play on the letters in SoFar Sounds to create the abbreviation "SAMO" within, short for Santa Monica.
I designed this poster for a SoFar Sounds show taking place in Culver City. I used a vintage image of Culver City, added a color halftone effect and overlaid it onto a seafoam green color.
I designed this poster for a SoFar Sounds show taking place in Culver City. I used an image of a sunset that I took and overlaid it onto a red and purple gradient to give it a moody effect. I used the typeface DecoNeue Light and tweaked in in Illustrator to give it some more character.
I designed this poster for SoFar Sounds L.A.'s January 28 show. I found this great trendy typeface called Hill House Medium. I love the double bars of the and dots below the O's.
Here is tonight's poster design for SoFar Sounds Los Angeles. I took this photo while downtown on a shoot this past Tuesday. Fonts used are Lora Bold and Goku Regular.