Chrissi Hernandez LLC
Art Director - Digital Design Consultant
March 2014 - current
Creative Direction for eCommerce with emphasis on fashion and lifestyle brands. Expert on front end Site Design, Email, Mobile, Social, Catalog, Identity, Digital Illustration, and Product Photography.
Client List: Sephora, ThredUp, Ipsy, Hallmark, Snyder Diamond, Brilliant Bicycles, Techstyles Sportswear, Gone Tropo, The Gift Hunter, Fragrant Jewels, Baske California, SoFar Sounds
Led a creative team that produced 30-40 emails monthly and drove 68+ million in yearly sales. Steered creative concepts, oversaw and contributed to visual layouts, and art directed photo shoots. Approved all email campaigns produced for Sephora U.S., Canada, and Sephora inside jcpenny.
Worked with a small team to transition the entire Beauty Insider program rebrand to the digital space. Developed rewards branding for online and in-store marketing.
Collaborated on concept and design for new landing page experiences, photo shoots, and email campaigns.
Lead creative direction for all social platforms. Developed a cohesive look and feel, shooting and directing all imagery in-house. Elevated the standards for social media by creating elegant photography and design templates that translate into a more streamlined vision across all platforms.
Art Director - Email & Social Media
February 2013 - March 2015
March 2011 - February 2013
Collaborated on concept and design for all email campaigns for Sephora U.S., Canada, and Sephora inside jcpenny.
Designed for projects and created artwork for all homepages on all Yahoo! Entertainment sites including TV!, Music!, Kids!, Shine, and OMG!.
Created logos for a Yahoo!/Wal-Mart video programming partnership on Shine.
Updated user experience templates.
Visual Designer & Production Artist
Interviewed Sony’s CIOs to represent their business plan strategies in a 100 page book including diagrams, infographics, layout, & photo selection. Made all production cost decisions including photo purchases, paper selection, and binding that saved a lot of money while improving the quality of the document.