Project | May 2016 Campaign
Client | thredUP
I've been working with thredUP for the past 6 months on various projects. In April, I collaborated with the design team on Art Direction for thredUP's May Campaign. This involved helping develop the campaign visual design, photo shoot, and designing the key shareable assets "Thrive," "BAM" and "Bloom" lock-ups shown below.
To create the designs below, we cut off the stems of real flowers and arranged on the floor on a white background. The photographer used a tripod to shoot them from directly above. From there I took the photos into photoshop to mask out the flowers from the white background. Using layers I also masked out pieces of each letter to give the illusion of depth, like the flowers are above or below each letter, intertwined.
See more on my Digital Portfolio.
I was very excited to collaborate with our design team at thredUP to Art Direct a holiday shoot with Emily Henderson, a stylist, New York Times Bestselling author, TV personality, and founder of a daily style blog.
I keep a Pinterest board called "harmonious hues" to keep a log of interesting color combos I'm drawn to. This helps when I'm designing to have some ideas to grab from.
I designed this poster for SoFar Sounds L.A.'s January 28 show. I found this great trendy typeface called Hill House Medium. I love the double bars of the and dots below the O's.
Here is tonight's poster design for SoFar Sounds Los Angeles. I took this photo while downtown on a shoot this past Tuesday. Fonts used are Lora Bold and Goku Regular.
Happy Holidays everyone. It's the beginning of the season and my tree is trimmed!
I designed this poster for a SoFar Sounds show taking place in Studio City. I found a Studio City image and manipulated it with a color halftone and a purple and blue gradient overlay...