thredUP May Campaign

Project  |  May 2016 Campaign 

Client  |  thredUP

I've been working with thredUP for the past 6 months on various projects. In April, I collaborated with the design team on Art Direction for thredUP's May Campaign. This involved helping develop the campaign visual design, photo shoot, and designing the key shareable assets "Thrive," "BAM" and "Bloom" lock-ups shown below.  

To create the designs below, we cut off the stems of real flowers and arranged on the floor on a white background. The photographer used a tripod to shoot them from directly above. From there I took the photos into photoshop to mask out the flowers from the white background. Using layers I also masked out pieces of each letter to give the illusion of depth, like the flowers are above or below each letter, intertwined. 

See more on my Digital Portfolio.