Ipsy August Prep School Campaign
Featuring YouTube personality Michelle Phan.
These last few months I've been working on Ipsy's August campaign "Prep School." It felt a bit out of my comfort zone since I've spent the last 4 years working on Sephora campaigns that were dreamt up far before coming my way to repurpose for email and/or social media. It was both daunting and incredibly exciting. The best way to learn is to dive in head first. I figured, what is there to lose? This was a great opportunity at my fingertips.
Lots of hours researching helped me better understand the mood and feel of the brand. And once I began developing the concepts around the photo shoot, I was so excited! Finally a project to remind me why I made the career choices I did, to be inspired and creative to the fullest. Looking back at the project, I couldn't be more proud. Are there things I would change? Sure, but that's part of growing as an Art Director. And guess who's working on the October campaign now? —moi. Sometimes it pays to get out there and get after it!
I reached out to the Salvation Mountain organization with the intent of creating a website to showcase it's beauty and Leonard's passion in a way that inspires visitors to the site, and donations to help keep it in tact for future generations to witness it's overwhelming grace.
I was very excited to collaborate with our design team at thredUP to Art Direct a holiday shoot with Emily Henderson, a stylist, New York Times Bestselling author, TV personality, and founder of a daily style blog.
I designed this poster for a SoFar Sounds music show taking place in Santa Monica, CA. When I started the design, I wanted to do a play on the letters in SoFar Sounds to create the abbreviation "SAMO" within, short for Santa Monica.
I keep a Pinterest board called "harmonious hues" to keep a log of interesting color combos I'm drawn to. This helps when I'm designing to have some ideas to grab from.
In April, I collaborated with the design team on Art Direction for thredUP's May Campaign. This involved helping develop the campaign visual design, photo shoot, and designing the key shareable assets.
I designed this poster for a SoFar Sounds show taking place in Culver City. I used a vintage image of Culver City, added a color halftone effect and overlaid it onto a seafoam green color.
I designed this poster for SoFar Sounds L.A.'s January 28 show. I found this great trendy typeface called Hill House Medium. I love the double bars of the and dots below the O's.
Collaborative photo shoot with the talented photographer Stephanie Plomarity of the new downtown Los Angeles.
Here is tonight's poster design for SoFar Sounds Los Angeles. I took this photo while downtown on a shoot this past Tuesday. Fonts used are Lora Bold and Goku Regular.