Project | August 2015 Campaign Creative Direction, Design + Product Photography
Featuring Michelle Phan
Client | Ipsy
As an interim Creator Director for Ipsy, I worked on two of their monthly themed campaigns from concept to creation. For Prep School, this began with developing the direction for the photo shoot and personas for each of the featured YouTube vloggers. It also meant conceptualizing for the month’s worth of site assets, post cards, emails, and social media.
Once the shoot was finalized, I worked hands-on with a small remote team (Myself + two) to complete all design and photography assets. This included hands-on design and hands-on product photography for site and social media.