Project | October 2015 Campaign Creative Direction, Design + Product Photography
Client | Ipsy
As an interim Creator Director for Ipsy, I worked on two of their monthly themed campaigns from concept to creation. The Alter Ego October campaign began with the challenge of not having a produced photo shoot. We improvised and leveraged YouTube video sessions to set up some still shots we could use for the campaign, conceptualizing for the month’s worth of site assets, post cards, emails, and social media.
I worked hands-on with a small remote team (Myself + two) to complete all design and photography assets. This included hands-on design and hands-on product photography for site and social media.